Contemporary Issues in Social Media Marketing

This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area.

Contemporary Issues in Social Media Marketing

Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

More Books:

Contemporary Issues in Social Media Marketing
Language: en
Pages: 328
Authors: Bikramjit Rishi, Subir Bandyopadhyay
Categories: Business & Economics
Type: BOOK - Published: 2017-07-28 - Publisher: Routledge

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media
Contemporary Issues in Social Marketing
Language: en
Pages: 260
Authors: Krzysztof Kubacki, Sharyn Rundle-Thiele
Categories: Business & Economics
Type: BOOK - Published: 2014-07-18 - Publisher: Cambridge Scholars Publishing

Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and to use condoms to prevent
Contemporary Issues in Marketing
Language: en
Pages: 480
Authors: Ayantunji Gbadamosi
Categories: Business & Economics
Type: BOOK - Published: 2019-09-02 - Publisher: SAGE

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary
Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 186
Authors: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Categories: Business & Economics
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of
Managing Social Media Practices in the Digital Economy
Language: en
Pages: 312
Authors: Alavi, Shirin, Ahuja, Vandana
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential

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