Identity Designed

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Identity Designed

Identity Designed

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

More Books:

Identity Designed
Language: un
Pages: 288
Authors: David Airey
Categories: Design
Type: BOOK - Published: 2019-01-22 - Publisher: Rockport Publishers

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design
Design & Applied Arts Index
Language: en
Pages:
Authors: David Airey
Categories: Decorative arts
Type: BOOK - Published: 1997 - Publisher:

Books about Design & Applied Arts Index
Design in Depth
Language: en
Pages: 223
Authors: DK. Holland
Categories: Design
Type: BOOK - Published: 1997 - Publisher: Rockport Publishers

Explores 51 design projects, Color illustrations.
Identify
Language: un
Pages: 256
Authors: Tom Geismar, Sagi Haviv, Ivan Chermayeff
Categories: Design
Type: BOOK - Published: 2011-10-31 - Publisher: HOW Books

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful
Communication Arts
Language: en
Pages:
Authors: Tom Geismar, Sagi Haviv, Ivan Chermayeff
Categories: Commercial art
Type: BOOK - Published: 2004 - Publisher:

Books about Communication Arts

Popular All Time

Fighting for Life
Greenlights
Can't Hurt Me
Untamed
All Creatures Great and Small
Somebody's Daughter
Will
Battle of Brothers
To Selena, with Love
The Code Breaker
Educated
A Promised Land
A Stolen Life
In Order to Live
An Eagle Named Freedom
Fatherhood media tie-in (previously published as Two Kisses for Maddy)
Born a Crime
Yearbook

Recent Books: